This is the first of two ads for change.ie that aired on RTE in December 08. While working for DADDY, I hired and lead a team of four animators to complete over 6,000 drawings. These drawings ended up being the two flip books. I also assisted with the one day shoot.
Change.ie wanted a tactile, hand made feel to the ad. I think we achieved this by keeping things low tech. The hand made flip books made of recycled paper, the warm colours and the slight jerkiness of the stop motion all add up to a home made feel.